w. thad carr

W. Thad Carr

As a senior-level strategic & creative leader, I've led B2B and B2C digital product strategy, design, and development across various desktop, mobile, and connected device platforms. Platforms include iPhone, iPad, Apple Watch, Android phone & tablet, Apple TV, Sony PS4/PS3/Vita, Xbox One/360, Roku, Samsung TV, Fire TV, Android TV, Chromecast, and Windows. Several products have been featured in the iTunes, Google Play, Microsoft Xbox, and Sony PlayStation stores.

I strongly advocate for the design and development processes while keeping a detailed eye on brand, stakeholder, and business needs.

experience

Director, Product and User Experience (2020-)
Manufacton
SAAS product design and development leadership. Led the re-architecture of web and mobile platforms, using customer data and business needs to create a navigable, data-rich user experience. Developed a UI/UX toolkit to facilitate future design needs. Responsible for designing and prototyping individual features as needed.
Product Owner/Design Director (2019-2020)
ViZZ 3D
Strategy and design leadership of Agile product development team working to change how people and technology interact through a unique combination of immersive 3D (Unity) and relational big data (Neo4j/AI/ML). Responsible for strategic road-mapping, translating business and customer needs into functional requirements, hands-on UI/UX design, and prototyping.
Director, Digital Products (2012-2016)
Turner Sports / NBA Digital
Broad leadership of the domestic NBA market's digital product strategy, design, and development. Responsible for launching and operationalizing B2C products for mobile phones, tablets, gaming consoles, televisions, and numerous OTT devices. Managed client, vendor, and cross-functional team relationships. Products included authenticated live video/audio streaming, in-app purchases, push notifications, social integration, and sponsorship vehicles.
Design Director (2008-2012)
Turner Sports / NBA Digital
Creative leadership of all NBA domestic digital products. Responsible for delivering platform-specific products across a dozen+ mobile and connected device platforms. Lead the conceptualization and execution of sales, sponsorship, and marketing campaigns.
Creative Director (2003-2008)
Sagepath, Inc.
Creative strategy and UX/UI leadership in a digital consulting agency providing strategic marketing and creative expertise to Fortune 500 clients, including ESPN, Russell Athletic, Napa Auto Parts, The Home Depot, and The Coca-Cola Company.

education

Bachelor of Science, Marketing and Advertising
University of Southern Mississippi

awards

Best Mobile Sports App
Webby Awards
NBA Gametime
People’s Voice
Webby Awards
NBA Gametime
Silver Award
International ARC
The Home Depot
Interactive Consumer Award
ADDYs
Chase.com
Silver C
ShowSouth Interactive Consumer Awards
Chase.com

brands

A condensed list of brands I have worked with directly or as part of a full-service agency, providing expertise in strategy, UX, and design. This diverse experience has equipped me with the adaptability and versatility to thrive in diverse industries across various platforms.
Chase Bank • The Coca-Cola Company • Delta Airlines • ESPN • The Home Depot • H-D Supply • NASCAR • National Basketball Association (NBA) • NAPA • Russell Athletic